What is a customized marketing campaign?

Customized marketing campaigns are messages that are composed by you and your team at your store.

  • Customized marketing campaigns are created by you and your team and these types of campaigns can be sent whenever you schedule them.
  • The goal of Customized Campaigns is to communicate current information about your store to your customers and to provide them with offers.
  • Two Types: There are two types of Customized Campaigns: 
    1. Announcements: This type of customized campaign is designed to tell your shoppers about store events, new inventory, and announce changes to your store Find out how to create a Custom Announcement campaign here
      • Examples of an Announcement: A new store location, new hours of business, weekend extended hours, closed for vacation or re-opening for the summer. 
    2. Offers: This type of customized campaign is designed to tell your shoppers about special offers that should bring them back to your store to shop again. Offers should be time or product limited. Find out how to create a Custom Offer campaign here
      • Examples of an Offer: 10% off this weekend only, Free Coffee with Bagel Buy, show this Offer to receive $5 off a $50 purchase, Double Points Saturday
  • All Formats: All formats of marketing campaigns in the Loyalti system can be used to send Automated CampaignsMobile push, Email, SMS (text) and MMS (multi-media). 

More information: Service Levels vary in message type access. To find out more about what types are available at each service level, see Pricing and Details.